Web Design In Tallahassee: Hire A Freelancer Or A Firm?

Tallahassee is certainly a great place to do business. From being the state capital to a regional hub for commerce to being a travel and transit connection between many cities, and even those coming in from the Caribbean, it"s a great location for starting up anything from a consulting business to a restaurant.

With this being the Internet age, you"ll certainly need a robust website that goes along with your business. Several tools can help you create a website on your own, but if you"re looking for something professional, then it"s good to have an industry professional experienced, educated, skilled, and trained in the art and science of web design do it for you.

The question then becomes whether or not you hire a freelancer or a firm. As you look for Tallahassee web design, you"ll quickly discover that there are both businesses of many staffers that provide the service, as well as individual professionals that can also do the job for you. You might need to scrutinize both to be able to choose accordingly.

In truth, there"s no right or wrong choice in doing this. Unlike a similar industry like SEO, where an agency or firm would have diverse and necessary resources more so than an individual professional, web design is predominantly populated as a sector by the various freelancers. There are various sites that outsource the professionals that you need to finish the job. If you"re not looking for a huge site, then one professional is enough to create the whole thing for you, or just make changes to your existing one.

If an individual web designer does run into something they"re not quite sure about or doesn"t know how to do, you"ll likely never hear about it. They"re very adept at learning things on their own, turning to others in their field for help, and even subcontracting or outsourcing things like graphic design to those that specialize in such things. It all comes down to how much you can spend and who you would be more comfortable to work with. You might be willing to work with a renowned web development company or be more suitable with a freelancer.

But always remember, whoever you go for, a stunning Tallahassee web design can make a difference in your marketing plan. Your business could shine online if you have the right people to work for you.

SEO Marketing Tips

How can you improve your web marketing and get good rankings on Google and other search engines if you do not pay for each visitor? The search engines are looking for the most relevant search results and some indicators they are looking for when they search network all sites, blogs etc.

Search engines like structure and logic so here are some of the most important factors you should consider if you want to succeed with your SEO marketing and having a website with products and services that are high up in the organic (not purchased) search in search engines. Well, aside from seeking the aid of the best local SEO company, of course.

Selecting the domain name

Having one of your main keywords in the domain name increases the chance for a better placement. Also, consider whether it is best with singular or plural and the definite or indefinite shape.

seoMake your website search engine-friendly

Websites made in modern publishing tools such as WordPress are mostly preferred because they have a clear page structure and more or less eliminates the overwriting of important codes and text changes previously performed on the website. Publishing tools have also furnished the text field for search optimization.

Edit your content

When we do a search on for example Google or any other search engine you want the search engine to give us the most relevant search results possible. We do not find what we seek, we change keywords, phrases or combinations of keywords. The most relevant is always your content!

Work with your links

A link from a website to yours will be considered a recommendation for search engines. It is also relevant for it affects your overall page ranking.

seo2– The page linking to you should be relevant to the keyword you are want to have a high ranking on. For instance, the keyword MARKETING would be effective if the website the links you is also about marketing.

–  The word marketing should be included in the content.

– The link to a page on your website have the word marketing in the page title, page description, page title, body text, link text and images.

– PageRank is one of Google"s first algorithms. It"s Google"s ranking system on the web and has a scale of 0-10 with 10 being the best. The rule here, in your mission for a top ranking on Google, a website with high Page Rank linking to you gives you more power than the lower ranking ones. However, the fact is that a website only has a certain link power to hand out, so a website"s link power is divided by the number of websites it links to.


  • Do you have business partners or very satisfied customers? Try to ask them to include a link to your website.
  • Add your site on the Google Local Business page.
  • Talk to relevant bloggers on your side. Remember not to just ask them to link your site, but tell them about your services and/or products that are relevant to them.

But, be restrictive when you link to others. Better to link to three or four pages with relevant and good content than to stock up on lots of links.

Why You Should Invest in SEO For Your Business

Search engine optimization, or SEO, I think most of us have ever encountered or heard of, but not as many know what it means and why SEO is so important.

Working with SEO is crucial for your website to rank in the results of search engines like Google. The higher rank you get, the more likely it is that you can increase traffic to your website. In this post, we go to the bottom of why you should spend more time on your SEO work!

Many of us use daily one search engine to find the answer to a question. Maybe you look for the nearest florist or an online store that sells backpacks – no matter what you are looking for, we usually choose to click on the search results that will at the top, right? It almost never happens that we scroll to page two in the results list.

Why you need to prioritize SEO

seoNext question then becomes why and if you need to spend time on SEO? To some extent, it actually does work, depending on the homepage provider you have, but for the absolute best results, you have to you invest some time and go through your website.

In fact, the “search" and the link from the search engines are generating the most visits to the website. The fact that it does not have to cost anything more than your time doing SEO for a significantly better marketing effort compared with traditional ads, for example.

Today, there are an incredible number of agencies that specialize in search engine optimization and where the knowledge about SEO increases, so does demand for SEO expertise. Fortunately, you can check SEO company reviews to help you decide.

Beat the competition

SEO is all about increasing website traffic to “win over" your competitors. Since the chances of checking the links increases, the higher the rank is for your website which is more important to you to stand out from your competitors.

Most do not take the time to drill down and explore the other options. There is also a perception that the higher ranking website in the results list translates to better “quality" making the company more credible in the eyes of the consumer.

marketingYou can optimize your keyword

To optimize keywords in your website is not complicated. It directly impacts your site"s ranking in search results. We usually talk about Google because it is the search engines that most people use.

When you search optimize your website you mainly use a specific keyword or search term. In addition, it is also about optimizing the website"s structure and every single page of the website.

To a great extent, it takes time to figure out which search terms or words that will work now and in the future. Choose between different search terms to find the one that most people are looking at, you can try things out to see what search terms work best and which draws the most traffic to your site. The benefit of the internet is that you can always try, change and improve your keywords.

Why SEO is better than other marketing?

It"s not about why you want to work with SEO or not, but it"s more about how much time you want to bet on it. Today there are many well-made websites that could get twice as many visitors than they have by putting more energy into structure, content and links. More and more people are using search engines, and more often – make sure they have easy access to your business!

Why You Should Love Social Media Marketing

Studies show that social media marketing has a 100% higher lead closing rate than outbound marketing. Whatever your product and your targeted customers, using social media as one of your main marketing tools helps you grow your brand. On the contrary, some people are still not aware of social media. With this, below are some reasons why you should love social media marketing.


It is used to drive targeted traffic. By creating a new page for your business or product it will create branding. It can also help you be noticed at certain events and generate media coverage.

It boosts your website’s SEO. This is a killer content strategy for SEO.

It leads to a real relationship building if you are doing it right. Twitter and Instagram have great interaction platform with customers. You can read your customer’s tweets and status updates. You can also respond to their problems on time. With the feedback option of social media marketing, you will be the first one to know about the issues of your product and you can resolve them right away.


Its ads allow targeting and retargeting. It has a highly customizable nature when it comes to ads and these usually, convert into leads and sales. When you stay connected with your customer, they are more likely to buy from you when they need your product. Social media marketing does not just keep your company’s name to be known to potential buyers but it also gives you the opportunity to continuously offer them incentives to buy. You can try sharing coupon codes and give a unique code for each social channel.

Your competition is using social media so you should as well. Like for instance, if your competitors get your potential customers first, they will earn their loyalty and you will have a hard time getting them over to buy your product. If you are active and engaging on different networks then you can gain them back.


It’s free. You heard that right — it’s free so it will not cost any though there are some options for you to get the premium subscription for more advanced services.

The ROI on ads is unbeatable. Like for instance, the average cost per click on Google Adwords is between $1 and $2 and this also depends on the keyword you targeted. Through targeted boosted post, you are able to send traffic via Facebook and Pinterest at a low rate at $0.12 per click.

With those benefits mentioned above, social media marketing is really a great strategy for your business.

How To Develop A Marketing Plan

It is a fact that marketing is a key part of making your business successful. You should think and decide well about your targeted customers. Bear in mind that for you to constantly have your customers keep on coming back to you is make them satisfied with your product or service. With this, you should develop a marketing plan as your guide in implementing your marketing strategy. Creating clear objectives with an easy explanation on how you will achieve them is necessary. Though marketing does not guarantee sales, but if you have a well-prepared plan, the chance to succeed is still possible.


The following are the key areas in a marketing plan:

  • Summary and introduction
  • Analysis
  • Objectives
  • Strategy
  • Tactics
  • Implementation

SUMMARY AND INTRODUCTION – This gives a brief overview of the plan. Include your business strategy because this helps to ensure that your marketing plan all work together.

ANALYSIS – You should understand the market and your potential customers to where your business operates. This is a key part of the planning and this will help you anticipate the threats and opportunities that you may encounter all throughout your business.

OBJECTIVES – This should be based on your strengths and weaknesses and the market and make sure that it should be linked to your business strategy. Objectives should be SMART: Specific, Measurable, Achievable, Realistic, and Time-bound.


STRATEGY – This is how you put your marketing strategy into practice so this should be a reflection of your strategy. Look at what your customers want and what you can offer. You should assess of possible sales or any expectations that you can come up with your business.

TACTICS – Once you are done with your objectives and strategy, you need to plan how you will make this strategy into a reality. Most businesses follow the four Ps: Product, Pricing, Place, Promotion. Some also extend to seven Ps as a comprehensive approach and these additions are People, Processes, Physical evidence.

IMPLEMENTATION – This should include a schedule of each key tasks. This will serve as your guide on how you will make the business works. You need to be specific with schedules and their corresponding tasks. The cost of everything in the plan should also be included. Of course, a plan will not just happen by itself. Make sure to assign someone to monitor the progress of each task and being completed with the time designated. You should review the overall progress of the plan and write down feedbacks. With this, you can learn from your mistakes so that you can modify your plans and have it more improved in the future.

The Ultimate Cheat Sheet On How To Attract Customers

You have already developed a business plan to developing your product but the question now is how you will find potential customers for your product. Below are some simple but effective ways that you can do to attract customers in buying your product. It is an ultimate cheat sheet that you can use as your guide.


Do something different

Billboards and television advertisements are expensive and have been used most of the marketers. Try to do something different. Like for instance, you can give hand stamps or personal, “crafty" leave-behinds. You can collaborate with future events near your area and request to use your stamp as the proof of entry.


Connect with your customers and make them your models

This is one of the good ways in keeping your customers connected. Letting them follow the company or products Facebook Page and Twitter is not enough. If you also put up an advertisement then you can directly ask your customers their opinions and you can immediately add them to the advertisements.

Mingle with target audience through apps


The two most popular applications on smartphones are Foursquare and Yelp. You can reward your customers with a discount or appetizer who will check at your location and take pictures of your products then share on social media sites via the Foursquare app.

Hire people to start conversation about your product


Let someone spread about your product to others. You do not need to compete with advertisements. Just simply hire people to go in busy places and start talking about your product. Offer incentives and discounts to customers who can give referrals as well.

Have Cause-Related Programs


Studies show that people are happy for a long period when selfless instead of just getting a temporary boost of satisfaction from being selfish. They remain happier when sharing something worth which helps one"s life. With this, have cause-related programs like donations to charities. Like for instance, you can promote your product by letting your customers know that for every purchase, a percentage of it will be a donation for a certain charity organization.

Try New Things

This has been advised repeatedly and yet may seem like common sense but most businesses do not follow this as a way of attracting new customers. They still go with the marketing trend that they think it is effective to potential customers. You can think and try out new ways. There is nothing wrong with trying. Do your research and be creative!