Why You Should Love Social Media Marketing

Studies show that social media marketing has a 100% higher lead closing rate than outbound marketing. Whatever your product and your targeted customers, using social media as one of your main marketing tools helps you grow your brand. On the contrary, some people are still not aware of social media. With this, below are some reasons why you should love social media marketing.


It is used to drive targeted traffic. By creating a new page for your business or product it will create branding. It can also help you be noticed at certain events and generate media coverage.

It boosts your website’s SEO. This is a killer content strategy for SEO.

It leads to a real relationship building if you are doing it right. Twitter and Instagram have great interaction platform with customers. You can read your customer’s tweets and status updates. You can also respond to their problems on time. With the feedback option of social media marketing, you will be the first one to know about the issues of your product and you can resolve them right away.


Its ads allow targeting and retargeting. It has a highly customizable nature when it comes to ads and these usually, convert into leads and sales. When you stay connected with your customer, they are more likely to buy from you when they need your product. Social media marketing does not just keep your company’s name to be known to potential buyers but it also gives you the opportunity to continuously offer them incentives to buy. You can try sharing coupon codes and give a unique code for each social channel.

Your competition is using social media so you should as well. Like for instance, if your competitors get your potential customers first, they will earn their loyalty and you will have a hard time getting them over to buy your product. If you are active and engaging on different networks then you can gain them back.


It’s free. You heard that right — it’s free so it will not cost any though there are some options for you to get the premium subscription for more advanced services.

The ROI on ads is unbeatable. Like for instance, the average cost per click on Google Adwords is between $1 and $2 and this also depends on the keyword you targeted. Through targeted boosted post, you are able to send traffic via Facebook and Pinterest at a low rate at $0.12 per click.

With those benefits mentioned above, social media marketing is really a great strategy for your business.

How To Develop A Marketing Plan

It is a fact that marketing is a key part of making your business successful. You should think and decide well about your targeted customers. Bear in mind that for you to constantly have your customers keep on coming back to you is make them satisfied with your product or service. With this, you should develop a marketing plan as your guide in implementing your marketing strategy. Creating clear objectives with an easy explanation on how you will achieve them is necessary. Though marketing does not guarantee sales, but if you have a well-prepared plan, the chance to succeed is still possible.


The following are the key areas in a marketing plan:

  • Summary and introduction
  • Analysis
  • Objectives
  • Strategy
  • Tactics
  • Implementation

SUMMARY AND INTRODUCTION – This gives a brief overview of the plan. Include your business strategy because this helps to ensure that your marketing plan all work together.

ANALYSIS – You should understand the market and your potential customers to where your business operates. This is a key part of the planning and this will help you anticipate the threats and opportunities that you may encounter all throughout your business.

OBJECTIVES – This should be based on your strengths and weaknesses and the market and make sure that it should be linked to your business strategy. Objectives should be SMART: Specific, Measurable, Achievable, Realistic, and Time-bound.


STRATEGY – This is how you put your marketing strategy into practice so this should be a reflection of your strategy. Look at what your customers want and what you can offer. You should assess of possible sales or any expectations that you can come up with your business.

TACTICS – Once you are done with your objectives and strategy, you need to plan how you will make this strategy into a reality. Most businesses follow the four Ps: Product, Pricing, Place, Promotion. Some also extend to seven Ps as a comprehensive approach and these additions are People, Processes, Physical evidence.

IMPLEMENTATION – This should include a schedule of each key tasks. This will serve as your guide on how you will make the business works. You need to be specific with schedules and their corresponding tasks. The cost of everything in the plan should also be included. Of course, a plan will not just happen by itself. Make sure to assign someone to monitor the progress of each task and being completed with the time designated. You should review the overall progress of the plan and write down feedbacks. With this, you can learn from your mistakes so that you can modify your plans and have it more improved in the future.

The Ultimate Cheat Sheet On How To Attract Customers

You have already developed a business plan to developing your product but the question now is how you will find potential customers for your product. Below are some simple but effective ways that you can do to attract customers in buying your product. It is an ultimate cheat sheet that you can use as your guide.


Do something different

Billboards and television advertisements are expensive and have been used most of the marketers. Try to do something different. Like for instance, you can give hand stamps or personal, “crafty" leave-behinds. You can collaborate with future events near your area and request to use your stamp as the proof of entry.


Connect with your customers and make them your models

This is one of the good ways in keeping your customers connected. Letting them follow the company or products Facebook Page and Twitter is not enough. If you also put up an advertisement then you can directly ask your customers their opinions and you can immediately add them to the advertisements.

Mingle with target audience through apps


The two most popular applications on smartphones are Foursquare and Yelp. You can reward your customers with a discount or appetizer who will check at your location and take pictures of your products then share on social media sites via the Foursquare app.

Hire people to start conversation about your product


Let someone spread about your product to others. You do not need to compete with advertisements. Just simply hire people to go in busy places and start talking about your product. Offer incentives and discounts to customers who can give referrals as well.

Have Cause-Related Programs


Studies show that people are happy for a long period when selfless instead of just getting a temporary boost of satisfaction from being selfish. They remain happier when sharing something worth which helps one"s life. With this, have cause-related programs like donations to charities. Like for instance, you can promote your product by letting your customers know that for every purchase, a percentage of it will be a donation for a certain charity organization.

Try New Things

This has been advised repeatedly and yet may seem like common sense but most businesses do not follow this as a way of attracting new customers. They still go with the marketing trend that they think it is effective to potential customers. You can think and try out new ways. There is nothing wrong with trying. Do your research and be creative!